We partnered with Sensible to transform earning and tracking Bitcoin into something exciting—not just another task. For Sensible’s end-of-year Cryptowrapped marketing initiative, our talented artists crafted vibrant, personality-driven cryptocurrency archetypes, making the experience feel immersive and dynamic.

What started as an abstract vision quickly evolved as we deepened our understanding of the user experience. We knew we wanted to infuse a sense of play, making crypto exploration both intuitive and fun. Our designs brought anthropomorphic objects to life, giving them distinct personalities, chunky arms, and expressive shapes—all wrapped in a funky, energetic color palette.

With a blend of cool and warm tones and a carefully restrained gradient effect, we didn’t just create characters—we built an entire world for users to explore, ensuring their profiles felt as unique as their crypto expertise.