Overview
Zwift is an immersive indoor cycling platform that blends fitness, gaming, and community. Through a physical indoor bike setup and a companion app, Zwift allows millions of riders around the world to train, explore virtual worlds, and challenge themselves year-round.
Last year, Zwift partnered with us to bring their End-of-Year Wrapped experience to life. This personalized video experience was delivered to every Zwift user, celebrating their individual riding stats, milestones, and progress throughout the year.
The Challenge
Zwift had strong brand foundations but limited motion language in place. The challenge was to:
Each video needed to feel personal, celebratory, and unmistakably Zwift, no matter the language or user data.
Our Role
We collaborated closely with the Zwift team to bring their Wrapped concept to life through motion.
Brought provided graphic assets into motion.
Designed a cohesive motion system rooted in Zwift’s brand DNA.
Integrated personalization logic for
user-specific stats.
Ensured seamless localization across four languages.
Built the experience using Idomoo, enabling interactive, data-driven video delivery at scale.
Motion System
A key creative direction was extending Zwift’s iconic “Z” mark throughout the experience. The result was a flexible system that felt bold, energetic, and future-ready.
The “Z” became a recurring visual and motion motif.
Transitions and pacing mirrored the energy of cycling and progress.
Motion emphasized momentum, rhythm, and forward movement.
Typography and motion were designed for clarity across languages.
Localization
Support four different languages while maintaining clarity and cohesion.
Outcome
The final experience delivered a highly personalized, immersive Wrapped video to Zwift’s global user base.
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .