TheLittleLabs partnered with SimplyCodes to elevate their brand. Through gamification and use of graphics and animations we helped enhance the user interface and experience, ultimately driving greater product engagement. This included the creation of brand-specific tokens, as well as cash and sticker rewards. The result was a series of delightful moments that deepened the connection between users and the product.
SimplyCodes is a social savings and promo code platform that harnesses the power of AI and a dedicated community of online shoppers to provide more accurate promo codes than other platforms. Real people share and test codes, all working together to help each other save money.
Stickers are awards that users unlock for achieving milestones in the app, such as using coupon codes or testing wether codes work. The goal was to provide users with an immediate sense of progression and different paths they can follow to add value to the community.
Cash rewards are SimplyCode’s GACHA game. Users can exchange tokens earned within the app to unlock a randomized bag that contains different levels of rewards. The result was a delightful moment of opening a color coded bag representing these different levels.
We created several angles for the final token design that was used throughout the browser and mobile app.
We went through several iterations of the token design before arriving at the final look. So many details to consider from a branding as well as usability standpoint.
The following are mockups of the animations as they appear in the app screens:
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .
Credits