CLIENT
Helium Mobile
Helium Mobile
Role
Illustration, 3D, Animation
Illustration, 3D, Animation
Role
2025
Project Overview
Project Overview
Helium Mobile wanted key in-app moments to feel clearer, more premium, and more “Helium,” without shifting the brand into a mascot-first direction. We partnered closely with their team to define a scalable visual language and then turned product actions (connect, refer, redeem, succeed) into simple, upbeat metaphors that make the experience easier to understand and nicer to use.
Helium Mobile wanted key in-app moments to feel clearer, more premium, and more “Helium,” without shifting the brand into a mascot-first direction. We partnered closely with their team to define a scalable visual language and then turned product actions (connect, refer, redeem, succeed) into simple, upbeat metaphors that make the experience easier to understand and nicer to use.
Helium Mobile wanted key in-app moments to feel clearer, more premium, and more “Helium,” without shifting the brand into a mascot-first direction. We partnered closely with their team to define a scalable visual language and then turned product actions (connect, refer, redeem, succeed) into simple, upbeat metaphors that make the experience easier to understand and nicer to use.
Sketches + Direction
Sketches + Direction
We started by aligning on what “Helium-style” means in practice. Together, we landed on a 3D direction that feels soft, puffy, and cloud-like, with rounded edges and low-reflection, vinyl-toy materials. We also set clear boundaries early, so the work stayed consistent as production moved fast.
We started by aligning on what “Helium-style” means in practice. Together, we landed on a 3D direction that feels soft, puffy, and cloud-like, with rounded edges and low-reflection, vinyl-toy materials. We also set clear boundaries early, so the work stayed consistent as production moved fast.
We started by aligning on what “Helium-style” means in practice. Together, we landed on a 3D direction that feels soft, puffy, and cloud-like, with rounded edges and low-reflection, vinyl-toy materials. We also set clear boundaries early, so the work stayed consistent as production moved fast.
Illustration Concepts
Illustration Concepts
With the style locked, we translated app moments into fast, readable metaphors, we designed to work inside real UI constraints. We developed and refined concepts for screens that needed new direction (including the referral flow), focusing on visuals that communicate instantly and support the product message without extra explanation.
With the style locked, we translated app moments into fast, readable metaphors, we designed to work inside real UI constraints. We developed and refined concepts for screens that needed new direction (including the referral flow), focusing on visuals that communicate instantly and support the product message without extra explanation.
With the style locked, we translated app moments into fast, readable metaphors, we designed to work inside real UI constraints. We developed and refined concepts for screens that needed new direction (including the referral flow), focusing on visuals that communicate instantly and support the product message without extra explanation.
3D Look Development
3D Look Development
We built a cohesive 3D “object family” that matches Helium’s brand palette and UI environment. Every model was tuned for clarity at small sizes: smooth surfaces, gentle lighting, and consistent volume so assets feel like they belong to the same world across the app.
We built a cohesive 3D “object family” that matches Helium’s brand palette and UI environment. Every model was tuned for clarity at small sizes: smooth surfaces, gentle lighting, and consistent volume so assets feel like they belong to the same world across the app.
We built a cohesive 3D “object family” that matches Helium’s brand palette and UI environment. Every model was tuned for clarity at small sizes: smooth surfaces, gentle lighting, and consistent volume so assets feel like they belong to the same world across the app.
Final Renders + Animation Delivery
Final Renders + Animation Delivery
We delivered production-ready renders and lightweight animations designed for implementation: consistent lighting/materials, transparent-background motion where needed, and simple, purposeful animation that adds delight without distracting from the UI.
We delivered production-ready renders and lightweight animations designed for implementation: consistent lighting/materials, transparent-background motion where needed, and simple, purposeful animation that adds delight without distracting from the UI.
We delivered production-ready renders and lightweight animations designed for implementation: consistent lighting/materials, transparent-background motion where needed, and simple, purposeful animation that adds delight without distracting from the UI.
Conclusion
Conclusion
The outcome is a clear, scalable visual system for Helium Mobile: friendly 3D metaphors that improve comprehension, elevate key moments, and stay consistent with the brand—so Helium can keep expanding the style as the product grows.
The outcome is a clear, scalable visual system for Helium Mobile: friendly 3D metaphors that improve comprehension, elevate key moments, and stay consistent with the brand—so Helium can keep expanding the style as the product grows.
The outcome is a clear, scalable visual system for Helium Mobile: friendly 3D metaphors that improve comprehension, elevate key moments, and stay consistent with the brand—so Helium can keep expanding the style as the product grows.
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .
Credits
171717