Animating interactive toy alive the Magic
Over 60+ custom animations designed to bring one of the world’s most beloved toys to life.
Animating interactive toy alive the Magic
Over 60+ custom animations designed to bring one of the world’s most beloved toys to life.
Animating interactive toy alive the Magic
Over 60+ custom animations designed to bring one of the world’s most beloved toys to life.
Project
Project
Project
Over the course of the project, The Little Labs collaborated with Spin Master to develop interactive animations for the Gabby’s Dollhouse toy line—bringing the beloved on-screen world into a tangible, playful experience. Our goal was to capture the show’s signature charm while ensuring each animation synced perfectly with sound, functioned seamlessly within the toy’s mechanics, and held up to the energy of everyday play.
The result was a set of lively, responsive animations that made the toy feel as magical and engaging as Gabby’s world itself.
Over the course of the project, The Little Labs collaborated with Spin Master to develop interactive animations for the Gabby’s Dollhouse toy line—bringing the beloved on-screen world into a tangible, playful experience. Our goal was to capture the show’s signature charm while ensuring each animation synced perfectly with sound, functioned seamlessly within the toy’s mechanics, and held up to the energy of everyday play.
The result was a set of lively, responsive animations that made the toy feel as magical and engaging as Gabby’s world itself.
Over the course of the project, The Little Labs collaborated with Spin Master to develop interactive animations for the Gabby’s Dollhouse toy line—bringing the beloved on-screen world into a tangible, playful experience. Our goal was to capture the show’s signature charm while ensuring each animation synced perfectly with sound, functioned seamlessly within the toy’s mechanics, and held up to the energy of everyday play.
The result was a set of lively, responsive animations that made the toy feel as magical and engaging as Gabby’s world itself.
The Challenge
The Challenge
The Challenge
Spin Master came to us with a big dream: make the Gabby’s Dollhouse toy as interactive and alive as the world on screen. The catch? Every animation needed to be perfectly synced with sound, work in a physical toy format, and hold up to the joy and chaos of kids’ playtime.
Spin Master came to us with a big dream: make the Gabby’s Dollhouse toy as interactive and alive as the world on screen. The catch? Every animation needed to be perfectly synced with sound, work in a physical toy format, and hold up to the joy and chaos of kids’ playtime.
Spin Master came to us with a big dream: make the Gabby’s Dollhouse toy as interactive and alive as the world on screen. The catch? Every animation needed to be perfectly synced with sound, work in a physical toy format, and hold up to the joy and chaos of kids’ playtime.
Illustration + Animation
Illustration + Animation
We crafted more than 60 animations, each timed precisely to sound design.
We crafted more than 60 animations, each timed precisely to sound design.
Custom Tooling
Built After Effects tools to deliver in the unique format required for the toy’s system.
Built After Effects tools to deliver in the unique format required for the toy’s system.
Collaboration
Partnered closely with Spin Master’s team, led by Jun, to make sure the technical and creative goals met in harmony.
Partnered closely with Spin Master’s team, led by Jun, to make sure the technical and creative goals met in harmony.
Delicate syncs
Animations matched perfectly with audio cues.
Physical + Digital crossover
All files optimized to live inside a toy sold nationwide.
Crafted with play in mind:
From loop design to pacing, every animation supports hours of imaginative fun.
The impact
The impact
The Gabby’s Dollhouse toy launched as a central hero product tied to the new movie (October release), stocked in major stores across the U.S. Kids now interact not just with a toy—but with a living extension of Gabby’s world.
This project was a reminder that even the tiniest details—timing, loops, formats—can create big, magical moments for families.
The Gabby’s Dollhouse toy launched as a central hero product tied to the new movie (October release), stocked in major stores across the U.S. Kids now interact not just with a toy—but with a living extension of Gabby’s world.
This project was a reminder that even the tiniest details—timing, loops, formats—can create big, magical moments for families.
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .
Credits
Credits
Credits