Believer
Believer
Believer
Imagine enjoying a delightful meal with chicken breast as the centerpiece, but with a unique twist. This is the mission that Believer Meats embarked on, and our partners at Red Antler entrusted us with the task of animating this extraordinary journey.
The creative team at Red Antler provided the initial concept and direction and handled all of the live action footage. Our role took on a more abstract nature as the challenge was to visually trace the production process of this chicken breast in reverse, employing traditional 2D cel animation and After Effects to infuse the animation with an organic and fluid motion.
Imagine enjoying a delightful meal with chicken breast as the centerpiece, but with a unique twist. This is the mission that Believer Meats embarked on, and our partners at Red Antler entrusted us with the task of animating this extraordinary journey.
The creative team at Red Antler provided the initial concept and direction and handled all of the live action footage. Our role took on a more abstract nature as the challenge was to visually trace the production process of this chicken breast in reverse, employing traditional 2D cel animation and After Effects to infuse the animation with an organic and fluid motion.
Watch the Video
Watch the Video
Watch the Video
Styleframes
Styleframes
Styleframes
Our approach revolved around using 2D minimal line art, integrating textural and photographic elements. This resulted in a hand-drawn, human-like aesthetic for the video. We introduced textures to evoke a tactile, grainy, and papery impression while keeping compositions clean and mesmerizing to emphasize key scientific points.
Our approach revolved around using 2D minimal line art, integrating textural and photographic elements. This resulted in a hand-drawn, human-like aesthetic for the video. We introduced textures to evoke a tactile, grainy, and papery impression while keeping compositions clean and mesmerizing to emphasize key scientific points.
Animation Cuts
Animation Cuts
Animation Cuts
We seamlessly blended 2D animation and cel animation with live footage to create a fluid transition between various animation and footage styles. This approach maintained consistent energy and momentum throughout the animation.
We seamlessly blended 2D animation and cel animation with live footage to create a fluid transition between various animation and footage styles. This approach maintained consistent energy and momentum throughout the animation.
Behind the Scenes
Behind the Scenes
Behind the Scenes
Here is some behind the scenes footage of the intricate and creative process of animation for this project.
Here is some behind the scenes footage of the intricate and creative process of animation for this project.
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .
Credits
General Inquiries
Job Opportunities
opportunities@thelittlelabs.com
Headquarters
Los Angeles, California
TheLittleLabs is a NMSDC certified minority-owned company.
Copyright © 2016 - 2024 • TheLittleLabs LLC. All rights reserved.
General Inquiries
Job Opportunities
opportunities@thelittlelabs.com
Headquarters
Los Angeles, California
TheLittleLabs is a NMSDC certified minority-owned company.
Copyright © 2016 - 2024 • TheLittleLabs LLC. All rights reserved.