Our partners at Jacky Winter and Angi brought us aboard to put a little elbow grease into these playful spots!
The challenge was to effectively communicate how Angi can assist with different homeowner needs, all at the tap of a finger.
Our solution was to create a classic animated comic-book style that relates to a diverse audience. The fun was creating a variety of character personalities with the quirky and whimsical illutrations by Jeffery Phillips.
A lot of care went into this set of animations using traditional hand-drawn animation. The hand-drawn quality helped achieve the warmth and care we wanted viewers to feel about Angi as a brand.
Below is a behind the scenes look at the animation process that involved rough keyframes, cleanup and final compositing:
Each spot was designed and animated to work in the following aspect ratios for all the various platforms that span Social and Broadcast TV:
The Details
We don’t just retreat in our creative labs and come up with a magic solution at the very end. We’re team players & we live for collaboration .