Over the years, TheLittleLabs has grown from a tight-knit illustration and animation shop into a multidisciplinary studio shaping interactive experiences for screens of all sizes. As our team evolved and our work matured, we felt it was time for our brand to grow with us.

This isn’t just a new logo—it’s a visual and strategic realignment with the creative soul of our studio.

One Shape. Many Stories.

At the core of our refreshed identity is a new logo: a unified shape born from the merging of our three iconic molecules. These forms have been part of our visual language from day one. Now, they come together as one—the perfect metaphor for how our capabilities in design, animation, and interaction have become more integrated over time.

It’s simple, it’s playful, and it carries TheLittleLabs DNA forward into our next chapter.

Color With Purpose

We also expanded our color palette to create more breathing room for personality and expression. While our foundation remains clean and clear, the new hues allow for flexibility, fun, and storytelling across mediums—from UI to merch to motion.

You’ll see these colors pop across enamel pins, tote bags, tees, and all the bits and pieces that help us share who we are with the world.

Our Interactive Leap

Another major shift: our offering has become more focused around interaction. Over 80% of our work now lives in the interactive space, from playful web experiences to full product design. We’re embracing tools like Rive and Lottie to bring our animation roots into new kinds of motion—motion that responds, adapts, and invites play.

This isn’t a departure from our origins—it’s an evolution of them. We still lead with illustration, but we build for a future where stories aren’t just watched—they’re experienced.

A New Website to Match

All of this comes together in our new website: www.thelittlelabs.com. It’s clean, focused, and dynamic—just like the work we love to make. It’s also a place to connect more deeply with our projects, our people, and what we stand for.

Our Values, Refined

As part of this refresh, we also took time to clearly define the values that guide our work:

• Integrity in Action

  We take responsibility for how our work shapes the world—whether it’s a playful kids’ app or an animated PSA. We’re mindful of our impact on culture, communication, and community.
  
  

• Curiosity in Practice

  We stay hungry, humble, and always learning. Play is serious business here.
  
  

• Creative Care

  We don’t just make things—we nurture them. From pixels to people, care shows up in every step of the process.
  
  

• Collaboration With Heart

  This work is better when we do it together. We build honest, kind relationships—with our team, our clients, and our audience.

  
  

This refresh is a celebration of who we’ve always been—and who we’re becoming. We’re excited to keep creating work that feels alive, intentional, and a little bit magical.

Thanks for being part of the journey 💫