Right Our Story

Imagining a world for a youth-led group of advocates that are building a world without bullying.

In this animated video, we explore the story of five young characters grappling with the unfortunate reality of race-based bullying, a persisting issue intensified by the pandemic. The mission of this story is to raise awareness and offer solutions for young people navigating these complex situations. This campaign targets a diverse audience, including tweens, teens, parents, and educators across California.

We partnered with Media Cause and the State of California's Mental Health Services Oversight + Accountability Commission (MHSOAC) to help bring this campaign to life with this animated video. Our team had the opportunity to truly showcase their expertise in character design and scene development with this project.

Watch the Film

Don't forget to enable audio and grab some popcorn.

Characters

Post_1_Still1

Scenes

Here are a few selected styleframes from the film.

RightOurStory_0-1
RightOurStory_8
RightOurStory_6
RightOurStory_7

Character Sheets

As part of our character design process, we created character sheets. These documents define the character's physical appearance, personality, behavior, and aesthetic. Character sheets are more than just drawings; they play an essential role in telling a story.

ROS_CD_1
ROS_CD_2
ROS_CD_3
ROS_CD_4
ROS_CD_5

More Character Designs

Other world Characters and sidekicks.

Credits
Agency:
Media Cause
Client:
State of California Mental Health Services Oversight + Accountability Commission (MHSOAC)

Creative and Animation Director:
Aradhana Modi Bejarano
Producer:
Tola Rogalski
 
Illustrators:
Henricky Martins, Juan Molinet, Barbara Nozari
Illustration Support:
Megan Thornton
 
Animators: 
Carlos Rueda, Pedro Mafra, James Boorman, Joe Le Huquet
 
Voice Over and Character Voices:
Bruce E. Hennigar II
 
Music and Sound Postproduction: La Tina Sound Design & Film Scoring
Sound Designers: Alejandro Uribe-Holguin, Andrés Silva
Composer: Manuel J. Gordillo
Additional Voices: Sara Posada, Camilo Otero
Composer's Assistant: Juan José Betancourt
La Tina CCO: Manola Tobón
La Tina Coordinator: Manuela Ordóñez

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Interested in working together? Get in touch!

Copyright © 2016 - 2023 - TheLittleLabs LLC. All rights reserved.

Interested in working together?
Get in touch!

Copyright © 2016 - 2023 - TheLittleLabs LLC.
All rights reserved.