In this animated video, we explore the story of five young characters grappling with the unfortunate reality of race-based bullying, a persisting issue intensified by the pandemic. The mission of this story is to raise awareness and offer solutions for young people navigating these complex situations. This campaign targets a diverse audience, including tweens, teens, parents, and educators across California.
We partnered with Media Cause and the State of California's Mental Health Services Oversight + Accountability Commission (MHSOAC) to help bring this campaign to life with this animated video. Our team had the opportunity to truly showcase their expertise in character design and scene development with this project.
Watch the Film
Don't forget to enable audio and grab some popcorn.
Characters
Scenes
Here are a few selected styleframes from the film.
Character Sheets
As part of our character design process, we created character sheets. These documents define the character's physical appearance, personality, behavior, and aesthetic. Character sheets are more than just drawings; they play an essential role in telling a story.
More Character Designs
Other world Characters and sidekicks.
Media Cause
State of California Mental Health Services Oversight + Accountability Commission (MHSOAC)
Creative and Animation Director:
Aradhana Modi Bejarano
Tola Rogalski
Henricky Martins, Juan Molinet, Barbara Nozari
Megan Thornton
Carlos Rueda, Pedro Mafra, James Boorman, Joe Le Huquet
Bruce E. Hennigar II
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