Flex Alert Campaign – TheLittleLabs

Flex Alert

Made for DDB San Francisco
and Southern California Edison Company

Services: Illustration & Animation

When DDB San Francisco approached us and asked if we’d like to be involved in creating a series of charming and colorful characters that represent the diversity of the people of California, it was a resounding “YES”.

So we got to work and created this campaign for the Southern California Edison Company. This fun set of characters and the colorful environments became the ingredients to produce a :30 sec TV spot and a series of short form content for broadcast, streaming, online and social. Below are a few more examples.

TV Spot

Social Videos

Character Lineup

Styleframes

Storyboards

Character Loops

Credits

Client: Southern California Edison Company
Agency: DDB San Francisco

Directed by: Aradhana M. Bejarano
Producer: Tola Rogalski
Design: Camilo Bejarano, Ira Derenskaya, Sara Mengual, Megan Pelto & Aradhana M. Bejarano
Animation: Pedro Mafra, Pavelas Laptevas, Ricardo Mendes, Alex Covella & Vishal Varghese

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