Flex Alert

 

When DDB San Francisco approached us and asked if we’d like to be involved in creating a series of charming and colorful characters that represent the diversity of the people of California, it was a resounding “YES”.

So we got to work and created this campaign for the Southern California Edison Company. This fun set of characters and the colorful environments became the ingredients to produce a :30 sec TV spot and a series of short form content for broadcast, streaming, online and social. Below are a few more examples.

Character Lineup

FlexAlert_Characters_LineUp_Sized_Alpha

Styleframes

1-2_FlexAlert_TVSpot30-1

Storyboards

FlexAlert_Storyboards

Character Loops

Flex_Boy_Dog_LightBlue
Flex_Boy_Farmer_LightBlue
Flex_Basketball_LightBlue
Flex_Surfer_LightBlue

Credits

Client: Southern California Edison Company
Agency: DDB San Francisco

Directed by: Aradhana M. Bejarano
Producer: Tola Rogalski
Design: Camilo Bejarano, Ira Derenskaya, Sara Mengual, Megan Pelto & Aradhana M. Bejarano
Animation: Pedro Mafra, Pavelas Laptevas, Ricardo Mendes, Alex Covella & Vishal Varghese

Selected Works

Flex Alert CampaignProject type

DaffodilsProject type

Best Buy - Dream HugeDesign & Animation

Facebook - DynabenchDesign & Animation

PatreonDesign & Animation

XenophobiaAnimation

AmazonasDesign and Animation

Google / WazeAnimation & Illustration

PostmanAnimation & Illustration

25 Years of Vans Warped TourAnimation & Illustration

Uber Eats x SXSWAnimation & Illustration

Family.MeIllustration

Love makes...Animation & Illustration

Coffee ArtAnimation & Illustration

LunaAnimation & Illustration

Sticker CompillationIOS Stickers

Animated TypeAnimation & Illustration

Let's Collaborate!

We would love to hear from you.

TheLittleLabs

Animation and Design Studio

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